Christopher Penn writes one of the few newsletters I read weekly. I have no idea how I ended up on his mailing list but I’ll never opt out despite the rainbow “Unsubscribe here” buttons he prominently displays.

Christopher provides well-researched, thought-provoking commentary on all topics related to generative AI. Like recent guests Pradeep Menon and Ken Wenger Christopher doesn’t settle for soundbite-level commentary and he often shares unpopular opinions backed up with data.

Christopher is the Co-Founder and Chief Data Scientist at He’s a six-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. He is also the author of two dozen marketing books. His list of accolades and accomplishments goes on for days.

Listen and learn…

  1. The number one question Christopher asks data-driven marketers
  2. What has surprised Christopher most about the capabilities of LLMs
  3. Why the letter to pause AI was "dumb"
  4. The right way to remove bias and hate speech from LLMs
  5. Open source vs. closed source AI… and how it's related to making pizza
  6. Are we ready for AI vendors to censor content?
  7. Christopher's predictions for how all enterprise software will incorporate generative AI
  8. Why Christopher continues to hone his bow and arrow skills

References in this episode…