Atif has blazed trails in Silicon Valley and the Fortune 500 for over 25 years. After rising through digital native companies like Amazon, Yahoo!, and AOL, Atif held C-suite roles at McDonald’s, Volvo, and MGM Resorts. He oversaw thousands of employees as a global P&L, transformation, and innovation leader. 

Rafiq was the first Chief Digital Officer in the history of the Fortune 500, a pioneering role he held at McDonalds, and he rose to the President level in the Fortune 300. While leading business units, teams, and growth for companies, Atif has built a large following as one of today’s top management thinkers. Over 500,000 people follow his ideas about management and leadership on LinkedIn, where he is a Top Voice, and his newsletter Re:wire has over 100,000 subscribers. Atif has also been nominated 

Atif is passionate about helping companies push boldly into the future. He accomplishes this through Ritual, a software app revolutionizing how teams innovate and problem-solve, and through his work as keynote speaker, Board member, and CEO advisor. 

Listen and learn

  • What’s broken about the decision-making process in large companies
  • What is the decision sprint process 
  • How will team formation/team structure change as a result of AI?
  • How do we measure the quality of the output of a decision sprint?
  • What are the smartest ways to engage generative AI in the decision sprint process?
  • How do you reasonably deal with the fear of AI replacing your job?
  • Much more


— Buy the book —

— Ritual —